Email Intelligence
37 fields that turn raw data into shipping decisions.
Email Intelligence creates 37 custom fields and 60 ready-made segments in your ActiveCampaign account. Automatically. Individual metrics, three-tier engagement, trends, deliverability and technical validation for every address. Per contact. Continuously updated. Without building a single automation.
Built by the largest ActiveCampaign partner in Latin America for 4 consecutive years.
Meet the fields
The complete profile every contact should have
Email Intelligence reads the data that already exists, processes it, validates every address, and returns everything to your account as structured fields, ready to segment, filter, and decide on.
Email Activity
4 fieldsHow much has each contact actually engaged?
Email Intelligence groups send, open, click, and reply events per contact, not per campaign.
Why it matters
Without these consolidated numbers, you can't compare contacts. You identify in seconds who gets a lot and engages little, and who deserves more attention.
Individual Metrics
4 fieldsWhat's the real performance of each contact?
Most marketers know the campaign's open rate. Email Intelligence calculates four percentage metrics per contact, individually.
Why it matters
With individual metrics, you move from average to precision. Instead of knowing the campaign had a 22% open rate, you know exactly which contacts open 80% of the time and which never open.
3-tier Engagement
3 fieldsEngaged, cooling off, or inactive? And at what intensity?
By cross-referencing each contact's opens and clicks, the system defines engagement across three distinct tiers. Get the quick view all the way to full strategic control.
Why it matters
Not every disengaged contact is equal. The light one needs a re-engagement campaign, while the heavy one should be removed. Telling these tiers apart prevents you from losing who can still come back and truly cleans your list.
Deliverability
1 fieldIs this contact hurting my domain reputation?
The most direct and impactful field. It flags contacts that pose a risk to the deliverability of your campaigns: addresses with a bounce history recorded by ActiveCampaign.
Why it matters
Providers like Gmail and Outlook punish your reputation when you send emails to contacts that bounce. With the deliverability field, you flag those addresses before they hurt your delivery rates.
Email Verification
15 fieldsIs the email real, deliverable, and safe to send to?
You only find out an email is invalid when it bounces, hurting your domain reputation. This category operates pre-send, validating each address proactively with full SMTP verification.
Why it matters
Disposable emails artificially inflate your base. Uncorrected typos are wasted sends. Catch-all addresses mask the problem. With 15 verification fields, you know the exact condition of each address before sending.
Trends
4 fieldsIs this contact's behavior improving or declining?
Know whether each contact's engagement is rising, stable, or falling. Email Intelligence cross-references recent and historical data, recalculating every 7 days or 10 sends to ensure total predictability.
Why it matters
A contact with a 40% open rate looks healthy. But if the open trend is declining, they may be weeks away from going inactive. You gain time to act before disengagement is irreversible.
Last Activity
3 fieldsWhen and how did the contact interact?
Immediate context without opening the contact's history. Email Intelligence records the type, campaign, and date of each contact's last interaction.
Why it matters
The difference between a contact who opened your email yesterday and one who hasn't interacted in 90 days is enormous. These fields eliminate the effort of manually browsing each contact.
App Status
3 fieldsIs the install working and up to date?
Track the last update of your data in real time, with immediate alerts for any sync error.
Why it matters
Operational transparency. You don't have to trust that it's working. You can verify at any time, right from the contact's fields.
Segments
60 ready-made segments. Infinite possibilities.
Combinations designed to solve real send, deliverability, and performance problems at a level of granularity that would be unfeasible to build manually.
Highly Engaged
Clicks in the last 30 days and +10 emails received. Your most loyal and consistent audience, ideal for launches and direct conversions.
Compromised Deliverability
Contacts hurting your reputation right now. Isolate them from your regular list for cleanup or one last reactivation attempt.
Unsubscribed by Mistake
Recover lost revenue. We identify valuable contacts removed by engagement-tagging automations with overly strict rules or incomplete data.
Invalid Addresses
Non-existent or deactivated emails. Stop paying for contacts who will never receive anything: remove them from the list right away.
Declining Opens
Your window of opportunity. They still open, but interest is fading. Re-engage now before they're lost for good.
Lightly Disengaged with Clicks
The highest reactivation potential. They're cooling off, but their click history proves the interest is still there.
Inactive +90 days
Zero interaction in three months. Prime candidates for list cleanup, freeing up space and resources on your account.
New without Activity
They recently joined and haven't interacted yet. Use it to measure and tune the effectiveness of your welcome flow.
Fully automatic
Since the fields update themselves as behavior changes, contacts enter and leave segments without you having to touch a thing.
Total precision
We combine engagement level, trend, send volume, and technical validation into ready-made segments that would be impossible to build manually.
How it works
The architecture behind the intelligence
Official API connection
Secure connection with a scoped key. Access is limited to activity data and custom fields, with no extra permissions.
External processing
Validation via Reacher/EEV and calculations run outside your account. Your account doesn't slow down or use extra resources, since everything happens on our servers.
ActiveCampaign-native fields
Fields built into the AC standard. Use them freely in your automations, segmentation filters, send conditions, and custom reports.
Distinct update cycles
Daily updates and email verification on a priority cycle. Trends refresh every 7 days or 10 sends.
Segments as a native resource
The 60 segments integrate into your native list automatically. You get the end result without configuring anything.
Security
What Email Intelligence does NOT do in your account
Doesn't create automations
Doesn't change existing workflows
Doesn't add or remove tags
Doesn't send emails
Doesn't delete contacts
Doesn't modify send settings
Same account, smarter.
Join the BetaIn practice
How different operations use Email Intelligence
Works in any account, with results tailored to your operation. See how the impact shifts by business model across four real-world scenarios.
E-commerce
With 80k contacts and a drop in open rate, the focus is cost efficiency and reputation. You isolate 35% of the inactive base and remove invalid addresses that were inflating the bill, enabling segmented campaigns for those who actually engage. As a result, the open rate climbs, the platform cost drops sharply, and the domain regains delivery authority.
Infoproducts & Creators
For those who rely on launches, every open is gold. The tool identifies the VIP Profile for exclusive offers and cleans disposable addresses, ensuring emails reach real inboxes. The result is a launch with a warmed-up, validated audience, driving more sales with less spend on ads to compensate for delivery failures.
B2B & SaaS
The goal here is to align Marketing and Sales around qualified leads. By exporting engagement level to the CRM and filtering recent clicks, the sales team stops wasting time on cold leads or generic emails (like admin@). The pipeline becomes more assertive, with sales focused on contacts that show real buying intent.
Agencies & Consultancies
Managing multiple accounts demands scale and fast diagnostics. You automate base-health monitoring, using trend fields to generate proactive reports on at-risk addresses and engagement. The agency moves from operational to strategic, delivering a data-intelligence layer that sets it apart from the competition.
Ready to see what your contacts aren't telling you?
Full access to Email Intelligence. Free during the beta. No credit card, no commitment.
